Les Chevaliers d’Argouges
Constructed in the 14th century by the d’Argouges family, barons of Gratot, the Gratot chateau is steeped in charming legend. Upon his return from a hunting trip, one of the chateau’s lords fell in love with a young fairy who he went on to marry. A few centuries later, the chateau continues to be the stuff of dreams, but now to the delight of our taste buds. While the knights of old once defended the famous Mont Saint Michel and were known for their bravery, they have persisted through time to form a new brotherhood: Les Chevaliers d’Argouges, master chocolate makers. These ambassadors of taste explore new flavours and concoct recipes that blur the lines between traditional and exotic, but always to everyone’s delight. “The name of the chocolate factory is directly inspired by the local history,” explains Lionel Pierre, President of the Chevaliers d’Argouges family business. “This is an homage to a time marked by knights motivated by values of courage, integrity, morality, and fidelity. Today, these values are very much alive and have become the fundamental values of our business’ code of honour.”
The story of the family business begins in the heart of the pastry and chocolate making tradition of Bernard Meiss, located in front of the Coutances Cathedral (50). It wasn’t until 1991 that David Meiss, inheritor of his father’s expertise, met Bertrand Pierre and created Les Chevaliers d’Argouges in Gratot. Both master chocolate makers developed an expertise that would become the cornerstone of their desire to use products primarily derived from organic agriculture, raw materials labelled «fair trade» or under quality certification.
Thanks to the Prime programme and product campaigns, we have boosted our sales and notoriety of our products considerably because even when people aren’t buying, they are looking. In other words, Amazon is a powerful communication tool.
In the beginning, the chocolate factory employed four people. Today, this number has reached 150; a sign of an ever-growing success. However, Les Chevaliers d’Argouges remains a business that has managed to preserve its artisanal “savoir-faire”. “All of our decorations are always made by hand,” emphasises Morgan Lerogeron, the company’s Business Developer in charge of online marketing and communications. Two years ago, Morgan began developing the business online, namely on Amazon. “We integrated the Prime programme and we participate in deals days and in sponsored product operations. Thanks to these three channels, we have increased our sales considerably. Beyond sales revenue, Amazon is a great springboard in terms of communication, giving our brand great visibility.” The result is that this small chocolate factory from Gratot has become a true enterprise that lines shelves with its products all over France, but also in Spain, Germany, England and Italy.