The stores were created in in six cities: London, Berlin, Paris, Milan, Madrid and Amsterdam. They give our customers the opportunity to shop for great deals and discover the latest gifting trends. The stores offer unique experiences, workshops, demos, sampling and giveaways, as well as more great deals to browse.
Pop Up Stores open right across Europe for first time
For the first time across Europe, we’ve opened physical pop up stores for our customers. These bring the best of Amazon’s Black Friday Sale to life and celebrate the start of the Christmas shopping season.
December 03, 2018
Singer Sophie Ellis Bextor performed on Black Friday at our London Pop Up Store
Exclusive concert for Prime Members with Ray Garvey at our Berlin Pop Up Store
Exterior of our Paris Pop Up Store
Ceiling decoration in our Milan Pop Up Store