Amazon Prime

Amazon Prime
Photo by JORDAN STEAD / Amazon

Amazon Prime is now in Sweden

Amazon customers can enjoy fast & free delivery, exclusive savings and award winning entertainment for only 59kr per month.

Rolling into Prime Day 2021

Learn more about how we teamed up with professional roller skaters to create a very special promotional video from one of our fulfillment centers in the UK.

Amazon Prime launches in Turkey

Prime subscribers get exclusive access to free and fast delivery, member-only deals, unlimited streaming on Prime Video and free games through Prime Gaming and many more.

Check out highlights from the Amazon Music Prime Day music events across Europe

For the first time, alongside the New York concert featuring Taylor Swift, Dua Lipa, Becky G. and SZA; Germany, UK, France, Italy and Spain joined the Prime Day celebrations.

Taylor Swift to headline the Prime Day concert

Stream the concert live on July 10, at 9pm ET, with additional performances from Dua Lipa, SZA, and Becky G.

The history of Prime Day

How and why Prime Day came to be, and the impact and scale for customers, small businesses and sellers on Amazon.

Pop Up Stores open right across Europe for first time

For the first time across Europe, we’ve opened physical pop up stores for our customers. These bring the best of Amazon’s Black Friday Sale to life and celebrate the start of the Christmas shopping season.

Prime Day: Amazon biggest shopping event of all time

Prime Day sales this year surpassed Cyber Monday, Black Friday, and the previous Prime Day, making it the biggest shopping event in Amazon history.

Are you ready for the royal wedding?

Here's your binge watching guide for the countdown to May 19th.
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